Participate in our Search Engine Optimisation Conversation Cafe, SHARE AND LEARN!

Learn about the latest trends in Search Engine Optimisation at our Search Marketing conversation cafe session in Melbourne (8 June 2010)

We’re keeping it small and personal!  Book now $49 (only limited seats left!)

You are  invited to attend our first  Conversation Cafe  discussion on the state of search, latest trends and how it can be used to boost traffic to your site.

The event will offer a unique chance to participate in a discussion and learn lessons from participants Teresa Sperti, Adam Griffiths and myself.

The event is designed to provide people with the opportunity to participate in a robust discussion about factors affecting the search industry, to share best practice and to discuss the latest trends.

The format of the session will largely be discussion based, aimed at allowing online retailers/multi channel retailers to share knowledge in the area of organic search engine optimization.

This round table is a collaboration between Teresa Sperti (Head of Marketing & Technology of realestateVIEW.com.au, and owner of blog digitalmarketinglab.com.au), Adam Griffiths (Get Started) and Mark Freidin and yours truly of InternetRetailing.com.au

Discussion Topics

1.    What role is social media playing within your search strategy
2.    How is real time changing the search landscape and how is this changing your search tactics?
3.    Measurement of search in a world of personalisation
4.    How are organisations optimising for mobile search
5.    How have organisations adapted their search strategy to Bing

Interested in attending?

LIMITED SEATS AVAILABLE, click here for more info!

Using Tag Clouds In Your Natural Search Strategy

I recently launched a new website with a friend of mine. A bit of a pet project I guess you could call it : www.realestatesource.com.au. I decided to use tag clouds to help generate natural search traffic. Can tag clouds help your website? Did they help mine?

Realestatesource is simple (initially) site devoted to Australian real estate and property news and information. We launched with about 300 articles, and since then have been publishing quite frequently (at least a few times per day).

I needed to ensure that the site was indexed well in Google, and would generate some good natural search traffic until we could effectively monetise our pages and use some PPC marketing to boost traffic (and revenue) further.

The Content Mangement System of choice was Joomla; easy to set up, easy to customise with add-on modules and components.

One of the modules available was a tag clouds module. I installed it to ensure we had more pages indexed in Google, and more traffic. So in effect, this is a short review of the ‘tag clouds’ feature and its performance for me so far. has it worked? So far yes, apart from a few small negatives…

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Does Google love you?

Does your online store have all of it’s pages indexed in Google? How do you find out?

I have been looking for an while at Google’s indexing of one of my online stores, www.tacklemania.com.au. We have over 2,000 SKUs, and a few more pages that we have created for some simple SEO efforts, but only about 1,100 pages are in Google index.

This means we won’t be attracting the traffic that we should, as customers may be searching for some of our products in Google, and our product pages won’t even exist in the index!

How do you fix this? There are some easy solutions that can make a big difference…

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