Sorry, we don’t sell to online retailers.
It has been a long time since I have been to an trade expo like this, and brought back some memories of doing this for our previous online business Tacklemania which we sold over a year ago now.
I took 2 of my eCommerce staff in to meet with one of our suppliers, and look for some new product opportunities.
We were looking for some new product ideas to boost our product range on our costumes website, and we did find a few.
Now, in the last 6 months I have seen have seen a large amount of growth in the ecommerce space. New retailers are appearing everywhere, big national brands are coming online, and there is lots of interest. I have done 3 radio interviews in the past week alone thanks to my new book of course, but also very keen to hear about eBay, selling online etc. Lot’s of interest!
However, more often than not when we spoke to suppliers/wholesalers at this toy fair we were told ‘Sorry, we don’t sell to online retailers’.
I expected maybe a few would have this attitude, but it was the revers. Nearly everyone we spoke to didn’t want to deal, apparently no matter hat we offered to them.
So I tested one out!
‘OK, so if I told you that we have a 7 figure business growing at 300% per annum, and we are looking to fill a missing part of a range with your items (therefore adding a good amount of sales for you), we sell at retail prices and have a professional well designed site to represent your brand properly, would you be interested in dealing with us then?’
SoI guess we bypass them and import from overseas? Is that the right answer? I would rather support local industry, but…