Where to spend your marketing, eBay or Adwords?

Would you be better off shifting your eBay spend towards Adwords? This is a question that many eBay sellers may never ask of themselves, but those with online stores should do the numbers!

There are a growing number of eBay sellers who do have their own online stores either of their own software and design, or provided to them by default if they are ChannelAdvisor or Marketworks users.

If you don’t have your own store, then I certainly recommend investigating it. Other sales channels add revenue to your business, and when you have other sales channels you don’t have all of your eggs in the one eBay basket. (more…)