About Me
Who am I? My name is Nathan Huppatz.
I was born in ’76, have a BA of I.T. from Swinburne University, and with a few business partners I currently run two online businesses.
The first is Web Publications Pty Ltd, an online publishing business, managing (among other sites):
- autospeed.com – A performance car magazine
- autoweb.com.au – One of Australia’s leading new and used car information and classifieds sites.
- siliconchip.com.au – Online version of Silicon Chip hobby electronics magazine.
- V8X.com.au – Online version of V8X magazine (devoted to Australian V8 Supercars).
The second business is Directshop Pty Ltd. We own a few different brands of products that we manufacture and distribute in Australia, websites here :
- Directshop Pty Ltd (Magento Solutions Consulting and Development)
- Fashion For Fun Costumes
- Marquez – Musical instruments and accessories
- Fresh Cosmetics (eBay)
We also produce a shipping automation solution, which is a great ‘software as a service’ for eBay and other online sellers:
- ReadytoShip (connect your webstore/ebay store to your shipping carriers)
I have worked ‘online’ for many years, and have experience in content publications, CMS systems, SEO and other marketing (PPC, CPA etc), eCommerce etc.
I hope some people may learn something, from my blog. Maybe I can share a little bit of experience. Who knows?

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