Marketing
Yes Please PayPal. Pay Me Later!
Paypal has released a new product in the US, called Pay Me Later.
According to the press release on May 15 2008,
Starting today, eBay buyers in the United States can take advantage of Pay Later’s financing offer of no payments for 90 days for qualifying purchases between $50 and $199.
With Pay Later, buyers now have more [...]
Newsflash - Attractive Models In Ads Boost Conversion Rates!
Yahoo auctions in Taiwan there are a growing number of females modeling for clothing sellers, helping to boost conversion rates.
Charlene Hung, General Manager Yahoo! Taiwan posts :
Items that are modeled by these young women are viewed 30 times more often and sales are 30% higher than merchandise that’s merely displayed via product images. As a [...]
ChannelAdvisor Australia Holding Catalyst, for Multi-Channel eCommerce Strategies
For the first time, ChannelAdvisor is holding a Catalyst event in Australia, following the launch of their Australian office last year.
I haven’t been to a Catalyst before, but by all accounts they are well worth going if you want some good analysis of the online retail marketplace, and a chance to network with lots of [...]
Using Tag Clouds In Your Natural Search Strategy
I recently launched a new website with a friend of mine. A bit of a pet project I guess you could call it : www.realestatesource.com.au. I decided to use tag clouds to help generate natural search traffic. Can tag clouds help your website? Did they help mine?
Realestatesource is simple (initially) site devoted to Australian real [...]
Do your product photos need ‘Bling!’?
Tamebay.com in conjunction with Bling! It are running a great little competition together.
Bling! It is a neat little image editor to help you get much more professional product photos for your online ads or eBay listings.
If you are eBay seller you know how important good product shots are. Taking a great product photo not only [...]
eBay Australia Has Kidnapped Santa!?
Ebay Australia has launched a new online campaign to generate interest from prospective buyers.
The key message is ‘We demand you pay less for Christmas’.
A special mini site is dedicated to the kidnapping of Santa, with a new video shown every day.
Visit www.santakidnap.com.au for more.Here is one piece of advice to parents I found on their [...]
Do buyers care about Platinum Powersellers?
I was told the other day that another one of my eBay accounts has reached Platinum Powerseller status. Cool. Well, at least I think that’s cool, but is it?
I feel like I have been griping a little too much about poor eBay recently, but I can’t help it, plenty of things bug me!
What does being [...]
Do you provide a customer service phone number for your customers?
I see a lot of sellers online these days with no phone number for customers to contact them. Is that a good move?
Someone let me download quality eBay templates!
Im busy working a eBay listing template for a new product line that we will start selling very shortly.
Starting a new product line is good fun. It is exciting for me, as I love the different aspects that goes with it, like
Brand name and model names
Logo design
Trademarking
Brand strategy
Sourcing
and the list goes one
But one of the [...]
Where to spend your marketing, eBay or Adwords?
Would you be better off shifting your eBay spend towards Adwords? This is a question that many eBay sellers may never ask of themselves, but those with online stores should do the numbers!
There are a growing number of eBay sellers who do have their own online stores either of their own software and design, or [...]
