Newsflash – Attractive Models In Ads Boost Conversion Rates!
Yahoo auctions in Taiwan there are a growing number of females modeling for clothing sellers, helping to boost conversion rates.
Charlene Hung, General Manager Yahoo! Taiwan posts :
Items that are modeled by these young women are viewed 30 times more often and sales are 30% higher than merchandise that’s merely displayed via product images. As a result, more than 95% of our VIP sellers are now using these models. And that is, in turn, fueling the growth of online sales across Taiwan.
The growth of women’s wear sales on Yahoo Auctions Taiwan has grown tremendously over the past year, and currently an item is sold every 5 seconds. Pretty impressive!
Of course, using attractive females to product is not new but it is interesting to see what affect a trading platform can have, generating not only the opportunity for sellers of product to establish a unique business, but also enabling young models to earn a decent dollar modeling clothes for these online sellers.
Many are college students fitting the shoots between classes. Some earn more than US$6,000 per month.
Not bad money!
I wonder if some attractive models would help boost some of my site conversions? Anyone volunteering to model a fishing reel or guitar for me? No? Didn’t think so!
Related Posts :
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
I think female models would only work well for certain ranges of products, and it would depend on your target buyer.
I don’t think it would work well for golf club sales either, but you never know. The risk would be alienating some buyers who don’t like that sort of marketing, vs the possible increase in sales/conversions from having it..
Maybe there exists an opportunity for the use of male models for some sellers, as the largest buyer base on eBay is female, mostly at home shoppers?
I’m not entirely sure if it would help our site with actual conversions,
If we had enough different poses or models we may be able to retain some customers on our site for a few extra pageviews – well initially.
For now though, we would prefer not to distract some customers, or distress others.