Increase your online store conversion rate!
How do you increase your store conversion rate?
It is time I found out. I have been busy making some changes to get more customers to my retail store (see this article on eBay customer acquisition) and now I need to convert them to buy direct.
I have recently been looking at my main online store and its conversion rate to sale. I want to increase the current conversion rate because I know we haven’t done anywhere nearly enough work on calls to action and site design to get a more positive outcome.
In looking around for some research I found the following links which I think are worth a good read, for anyone that is running a site.
I will also write a series of articles about the efforts I am taking to make my store convert better, and document the changes and results to my readers. I think it would make for a good case study in increasing conversion rates.
In the meantime, some good links to follow:
- What is an average conversion rate for an ecommerce store?
- What are the industry leading conversion rates? (I was amazed!)
- More top online conversion rates (from April 2005 data)
- Data on US ecommerce conversion rates (from April 2007)
- PDF on key metrics of ecommerce
This set of links above is what I have used as the basis for improving my site’s conversion rate.
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Hi its David Ledoux. I wanted to invite you to enter my
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