Taking Great Product Photos
Taking great product photos is often the key to great sales and conversion in ecommerce and online retail.
It simply AMAZES me how many (seemingly) professional/full time eBay sellers there are that have a good range of products, good turnover and good sales potential but TERRIBLE photos.
Improving our product photos made the single biggest improvement to the number of bids and sales amount of any other change that we made to our listings early on.
These days, as more and more people try to earn a living on eBay, you have to stand out.Do it by taking lots of good product photos! Back up your pics with good detailed descriptions and you have the 2 simplest ways to improve your earnings.
So how do you do it?
- Start with a digital camera and a plain background (we use a matt white background as it offers low reflection, and does not reflect colour onto our products).
- Study your camera manual and understand white balance. Ideally you want to be able to set your camera’s white balance in each different environment you are taking images to get the most accurate colour possible.
- Use some lights to brighten the environment.
- Build your own lightbox if you don’t want to buy one. Use some wood nailed together on top of a table. Attach a thin white sheet all around, and shine the lights through this. You want to diffuse the light!
- Don’t use the flash. Use lots of surrounding light to remove shadows around your product if possible.
- Make sure your images are bright enough, and sharply focused (use a tripod).
- Take images of all the aspects of the object that your buyer will want to see.
Here is a sample of some of our photos, to give you an idea. And believe me, our set up isn’t that great!
For some more nice pics visit my 2 biggest ebay stores, you can see some good examples there, at:
Some free (or shareware) software to use to edit pictures :
Software we use :
Good luck!
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