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01 April 2008 ~ 2 Comments

Newsflash – Attractive Models In Ads Boost Conversion Rates!

Yahoo auctions in Taiwan there are a growing number of females modeling for clothing sellers, helping to boost conversion rates. Charlene Hung, General Manager Yahoo! Taiwan posts : Items that are modeled by these young women are viewed 30 times more often and sales are 30% higher than merchandise that’s merely displayed via product images. [...]

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