Google Analytics 101 – Helpful links and notes

Hi there,

If you found this post, you are either looking for some cool custom reports to improve your Google Analytics use, or you found this page from a presentation that I have done.

Custom reports I found mostly on the excellent blog form Avinash Kaushik – Go read it!

Either way,enjoy!

(log in to your Analytics account, then install reports)

  • Good report for top Keyword analysis : Click here.
  • All Trafic Source end to end analysis (more in depth) : Click here.
  • Landing Pages Analysis : Click here.
  • Search performance report : Click here
    (apply ‘Non-paid Search traffic’ and ‘Paid Search Traffic’ filters to it)
  • Paditrack – check it out! Very cool tool for funnel analysis.

 

Some other reports that might be useful as you get more traffic to your site could be useful too

 

My thoughts on Click Frenzy 2012

Well, it was an interesting evening following the events of Click Frenzy last night.

I was keen to see how much traffic they got, and it was obviously lots (2 million visitors?). Enough to bring their site to it’s knees in seconds.

I do feel for Grant and the guys at ClickFrenzy, and for the team at Ultraserve. I am sure they had some pretty serious systems in place (apparently designed to handle 1 million visitors), but it wasn’t enough. I can say from our own little Adwords experiments last night that the amount of people looking for ‘frenzy’ deals was truly massive (and glad to say with record traffic levels our main costumes site cruised along just fine!).

I was surprised to see they had used Magento for the site build though. Don’t get me wrong, Magento is great for merchandising, catalog management, extendability and integrations and customisations. But if someone came to me suggesting Magento be used for a static catalog of deals (no cart, checkout, customer login etc), to be visited by 1 million + shoppers, I don’t think I would suggest Magento. Although scalable, it has a weighty backend.

I also checked the source of the page, and there were a few small things that could still have been done to improve loading efficiency and speed for browsers. Little things add up when you are trying to serve content to over a million visitors…

In any case, what really surprised me was the demand from Aussie shoppers looking for bargains. It was massive. And although the guys running the event would have had a sleepless night, everyone in the industry has learned a thing or two from it.

So, next year, although we may not take part in the actual clickfrenzy website, I think we (along with countless others) will make this Tuesday and Wednesday a ‘Frenzy’ sale day (if the term ‘Frenzy isn’t trademarked by then).

Until then, buy a Santa suit.

Cheers!

 

 

Want an easy way to boost Shopping.com ROI?

For some time now, the shopping.com comparison shopping site just hasn’t converted well for my own retail sites, or those of many of our clients and friends.

Shopping.com can provide great traffic to your site, no doubt. But quality has been lacking (I am talking about Australia’s shopping.com portal, but this may apply internationally as well?).

We use and recommend Getprice.com.au, myshopping.com.au and a few other sites depending on the vertical.

Now the reason for the Shopping.com traffic quality and poor conversion rate turned out to be the relationship they have with eBay. Basically, eBay display a lot of Shopping.com product ads across their site and this drives a lot of the Shopping.com traffic (in Australia at least) that you will receive.

And you guessed it, it converts terribly!

After a chat with they guys from The Nile last week I discovered that simply on request, Shopping.com can disable the eBay visibility component of your product listings!

So, if you have poor conversion from Shopping.com traffic, and you know your ads appear in eBay, contact a rep at shopping.com and get them turned off to try it out. You just might find Shopping.com starts to convert a whole let better…

eBay Australia Backs Down on PayPal Push

eBay.com.au released a statement yesterday notifying of their intent to withdraw its notification to the ACCC regarding the removal of other payment options from the eBay.com.au website.

This didn’t come as a big surprise.

Going to court over the matter would indeed have been a long and painful process, not to mention the amount of stress and anxiety it would cause eBay’s poor old PR team in Australia. The lesser of two evils was to withdraw the notification. Good move. They should now make some more publicly satisfying changes to try and get some goodwill back!

PayPal still remains a compulsory payment option at this stage. No doubt this will still cause some animated discussion. In fact, one website has already questioned the validity of the PayPal requirement in relation to the ACCC notice

Importing From China – Need Some Help?

Each day I answer emails about importing product from china. It seems that when you search in Google now for ‘Importing from china” my blog ranks pretty highly.

I have one particular buyer in China that I trust and have used for years now. He actively works with me and for me to source a few ranges of product, and I have successfully used him to source new products.

If you want to import product from China, and want to get in touch with a good agent over there to assist you, then by all means send me an email, and let me know:

  1. What you are looking to import
  2. How much of it you want to import
  3. Some detail on your existing business.

To put it simply I will see if you and my agent will be a good match, and if so I will be happy to forward some business to him.  Any extra business I can generate for him means better bargaining for myself! Win Win.

Xoobie.com.au – Another Australian Auction Site

Looking for aAnother Australian auction site to check out, xoobie.com.au.

So, what is it like?

First impression is : What the heck does that name mean?! Xoobie is a wierd one. BUt these days, names for products are either going to be descriptive, or bizarre and hopefully catchy and memorable. What is Xoobie? Its bizarre alright, but catchy and memorable? That depends on how big they get I think…

(more…)

Musings on ChannelAdvisor and eBay

I read an interesting post yesterday from Randy Smythe entitled ‘10 Reasons Why eBay Will Eventually Acquire ChannelAdvisor‘.

I am always interested in acquisitions and business strategies, and I think this one makes sense. eBay will want to control buyers as well as sellers.

Their current tools (Turbolister is a good example) are geared for small time sellers. Looking back over the last 3 or so years as a volume seller on eBay, it is pretty clear that their toolset offering to sellers hasn’t really been geared for high volume, big business.

Selling Manager Pro is ok, and getting closer to what volume sellers want, but with the continuing effort of larger sellers to diversify off eBay they are looking for different products (like Marketworks and ChannelAdvisor) to better enable this.

We went down the path of developing our own SKU management and listing systems using eBay’s API, but in the end decided we were better off letting someone like ChannelAdvisor do the development for us so we could spend time developing the business for growth, and using their online store and multichannel selling capabilities.

Strategically eBay will want to

  1. Make it as easy as possible for sellers of all sizes to sell on eBay
  2. Make it easy for buyers to transact
  3. Take a piece of the pie, anyway they can

At the moment, eBay doesn’t have a robust inventory based listing tool like ChannelAdvisor to ‘sell’ to larger buyers. With the recent acquisition of ‘AfterBuy‘ in Germany though, they are perhaps opening the veil to some of the strategic thinking.

Afterbuy is a similar product to CA, seemingly offering inventory management and product sales in various channels (I say seemingly because my German isn’t all that great…)

There will be more products on the horizon for eBay if they continue down this road, both locally and overseas, that fill ‘gaps’ in the selling and buying process.

Bill Gates is giving away his fortune!

In the last week I have received emails from friend’s about Bill Gates giving away his fortune (no really, its TRUE! Someone got a cheque, and they were an attorney!) , and another one about scray rapists who jump in the back of your car while you are filling up with petrol.

Both of course can be found on snopes.

Surely someone can code a widget or some sort of tool that scans people’s outgoing messages to see if they already exist on www.snopes.com and alert them with ‘Warning! It looks like the email you are trying to send is a hoax and may annoy all of your friends!’. That would be magic.

I feel a little bad about sending back emails like that, but really, I get enough spam already from people I DON’T know every day.A colleague of mine politely replies to the group when he receives one of these emails and points them to snopes, requesting that they check there before sending on anything.

What are the hottest 25 hoax emails? Check them out here