Archive | Marketing

25 April 2010 ~ 1 Comment

Increase your eBay prices by 500% ??

Anthill magazine posted a link to a great video by some of the  guys the other day. I just got around to watching it (I kinda store ‘Favourites’ from twitter posts during the week, and check them out later). I have blogged before about various strategies and methods to boost the prices you get on [...]

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04 March 2010 ~ 0 Comments

DealsDirect.com.au signs sponsorship deal with Netball Australia

I noticed this little bit of news this evening : Netball Australia has signed a sponsorship deal with online department store, DealDirect.com.au. The new, two-year sponsorship makes DealsDirect.com.au one of three Gold Sponsors of Netball Australia, along with Holden and San Remo. DealsDirect.com.au will support Netball Australia’s online membership portal, MyNetball, the Holden Netball Test [...]

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11 August 2009 ~ 1 Comment

Does your business fulfill ALL it’s promises?

I had a short holiday to New Zealand the other week. A time to relax a little, spend some time with family and count sheep. Recently my business life and thought process has been influenced a lot more by the consulting we do these days, and my Directshop business is getting more involved in consulting and development [...]

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10 July 2009 ~ 0 Comments

A Really Clever Use of Twitter

I have been using twitter for a little while.  I started using it for a few reasons. Mainly to see how it works (the dynamics of tweets, conversations, and the social aspects), and what can be done with it for personal and business reasons. What better way to find out about it than start an [...]

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03 July 2009 ~ 1 Comment

Getprice.com.au introduce category bidding

In a smart move, Getprice have introduced a category bidding system for their customers. Now, if you want to appear at the top of a category or search, you can bid more to appear there. With enough customers feeding products to the site now (they say 1.5 million products online), this is a move that [...]

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04 March 2009 ~ 0 Comments

The traffic is coming, but why aren’t they buying?

It strikes me that many website owners out there concerned with conversion rates don’t spend enough time understanding the visitors to our websites. I have definitely been guilty of that. Maybe you are too? If you think about it, I am sure you would would agree with me too. We should spend more time really [...]

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02 March 2009 ~ 0 Comments

eBay Australia offers ‘no insertion fees’ for 99c auctions

Just a quick one, nice promo for the next 21 days, eBay Australia offering zero insertion fees from March 2nd to March 22nd for 99c auctions. You can even list in 2 categories. Nice. Details here.

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26 February 2009 ~ 4 Comments

Kontera/Infolinks text link ads – do they work?

I want to see if Kontera or Infolinks context ads worked. Not just that though, I wanted to see if one service was better than the other and if the revenue was worth the potential complaints from site visitors reading our content. So, how effective are they?

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07 January 2009 ~ 0 Comments

Looking ahead at retail for 2009…

I have been spending a little time this week thinking about 2009 and retail in general. Although I haven’t been able to speak to too many other sellers recently the ones I have spoken to are hinting at the same issues. Prices are all going up, thanks to the current exchange rate (1 Australian dollar [...]

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12 September 2008 ~ 0 Comments

PeSA Australia Summit Wrap-up

Back on deck at work this morning, following up a few people that I met at the Pesa Summit over the last few days. It was great to meet some readers of my blog, and talk to a lot of sellers. After my panel session on Business Automation my 15 min one on one blocks [...]

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