Making money on eBay for Dummies is now on sale…

Making Money on eBay for Dummies Book 1742169775It feels a little strange to finally see my book in the wild (yes, Making money on eBay for Dummies is now on sale!). I first spotted it online at Booktopia for pre-order. Wierd feeling!

It was a long time in the making, and should be on shelves of bookstores in early December.

So if you are looking for a guide to get started selling on eBay, a gift for a friend, or you want to grow your existing ebay business, then why not buy Making Money on eBay for Dummies. I will sign every copy that I send out, so these copies will be a little better than copies on the bookstores! And it will help me buy a few beers to make up for the long hours at the computer writing it!

I am hoping it sells well, because I really would like to write a little more, and contribute a little back to the online seller community after learning so much over the years.

How to run a business, have a family and write a book at the same time.

Don’t let me fool you, the title of this post makes it sound like it is all possible.

Well, maybe it is. But there are a few reasons  it has taken me so long to post an update on my blog, and the heading says it all. It has been a long, active year.

Financial year end has come and gone. We are doing some final numbers, but last year was a good one for our online business.

To sum up, we:

  • Completed the sales of our fishing business
  • Grew our Magento Development business, taking on some larger projects
  • Became Magento Partners in Australia
  • Grew sales in our retail business where it mattered
  • Grew our shipping label system over 260%
  • Added some retail services, providing a managed service for the eBay channel
  • Greatly improved our overall business position
  • Made some great new business contacts (and friends)
And on a personal note my wife and I added another girl to the family, so there has been lots of activity on that front. This has certainly kept us busy. Two girls can be a challenge sometimes!
Then there is the book. I was mentioned as a possible author for a book, and accepted the task. I knew I didn’t have much time but it is one of those things that I have on one of those secret lists tucked away on the back of your mind and I really wanted to tick it off the list. So this has meant inventing some more work hours, usually between 10pm and 1am. It is taking it’s toll.
Just writing this makes me feel a little bit guilty, as I should be finishing up a few more edits now for a deadline, and completing a presentation I will be doing at the internet conference in the Gold Coast later this week (check it out here:!
It just doesn’t stop at the moment! But January will be a landmark month for me I think. Ushering in 2012 with a fresh outlook on business opportunity that has begun this July, a book in the wild, co-authored by me (yikes, I am nervous already, it should be on shelves in Dec), and finger crossed no more kids! :)

Increase your eBay prices by 500% ??

Anthill magazine posted a link to a great video by some of the  guys the other day. I just got around to watching it (I kinda store ‘Favourites’ from twitter posts during the week, and check them out later).

I have blogged before about various strategies and methods to boost the prices you get on eBay, and one of the most important is an engaging ad for your product. This could be brighter pics, funny description, personal description, wierd title, or all of the above. It’s all about your market and customer.

And I think this little video is a great example of the result you can get by applying a bit of creativity!

Check it out :

A Magento to eBay Extension

So, Magento to eBay extension. Now it’s a reality… I bet Magento users will be interested in this!

eBay has been a great platform for us, and so is Magento. Bringing them closer together is an interesting strategy, and for some of our websites, a Magento to eBay Extension would be great.

Being long time users of ChannelAdvisor software to manage our listings for mulitple accounts and countries, I think we have been able to make good use of our inventory and the few channels available to us in Australia.

Magento became our online store of choice about a year ago, and we have since become quite adept at Magento development.

And as times change, you naturally look at longer term solutions to problems, and we have started investigating a Magento to eBay connector that has recently been released. (more…)

Online Retailer 2009 in Sydney – the State of Online Retail in Australia

I just got back from Online Retailer in Sydney. It was the first event of it’s type in Australia, attracting over 2500 attendees and a good number of exhibitors.

I had opportunity to talk to many of the attendees, catch up with many other online retailers and also interviewed people like Armand , VP of Global Sales at Verisign and Jeff and Bobby Beaver, founders of

What I really wanted to find out was the level of interest in online retailer from some of the bigger bricks and mortar retailers (did they attend?), and the opinions form exhibitors as to the mix of attendees there.

What I discovered was interesting,  and exciting for the industry.


A Quick Summary of PeSA 2009 in Sydney (+ some pics)

PeSA Sydney 2009 was a great event. A full attendee list of 300+ eBay sellers were there. Here is a brief summary of the event from my perspective. (for more info on the Professional eBay Sellers Alliance, click here).

Well, what a  great conference. PeSA conferences are usually a focused get together of like minded sellers, but this year the attitude that I received from sellers and attendees was just great, better than the year before I think.

My staff and I travelled up to man our sponsor booth ( and I had some PeSA responsbilities and a panel to MC as well. Sure was a busy few days but it was certainly worth it for us.

The ‘one on one’ sessions that some of the PeSA staff and I (and Jonathan Garris from had with attendees were well received I think. It can be tough to really give out a lot of advice in 15 min, its a good challenge! (more…)

eBay Australia Pricing Changes – a Positive Move!

eBay this morning released some news regarding their upcoming pricing chances.  In summary, no changes will be made to auction fees but store fees and insertion/final value fees will change.

Also, store listings will again appear in core search (mixed in with auction listings) using Bestmatch, eBay’s search algorithm in use in various ways around the world.

eBay’s pricing change information is here : Changes to stores and search on

and they have a nice section for sellers on what is changing, and how to change with it here : The Big News

Also, PeSA Australia released a statement about these changes this morning, and I have included it below :


Want to grow your eBay business?

Want to grow your eBay business?

Then consider attending this years PeSA event in Sydney, called ‘Survive & Thrive’.

PeSA is the Professional eBay Sellers Alliance and the Australian arm is holding this year’s seller event in Sydney. Last years was a great success with hundreds otf attendees, and I think this years will be even bigger.

Tickets are $199 for attendance, and includes access to exhibitors to help you improve your business, and also speakers, workshops and more.

Last year I ran some one on one sessions with sellers (and I think we might do it this year too). It was great to meet smaller sellers looking to grow!

From the site :

The agenda is taking shape and bookings are now open for the 2009 PeSA Summit.

Register to attend today and take advantage of our earlybird price of only $199 for the FULL two day Summit.

Check last year’s feedback if you want to know if this will be worthwhile to your business. And see what exhibitors you’ll be able to vist.

Ill be up there, exhibiting our ReadytoShip shipping automation product, so if you go to the event, be sure to say hello!

Automate Australia Post Click and Send International labels

Australia Post has just released Click and Send, and new way to print out international labels and customs declaration forms.

Previously international shipments were a real pain because of the handwritten customs forms and separate labels that needed to be printed.

Now at least Click and Send can print these forms for you (see their tour here), but what about getting all of your orders into the Click and Send system?

ReadytoShip Shipping AutomationOur ReadytoShip shipping automation product already supports output to the Click and Send system allowing you to bulk import international orders from your website into Click and Send to produce printed labels and customs forms in only a few clicks. Awesome!

For more info (and demonstation video), visit our ReadytoShip website!