Want an easy way to boost Shopping.com ROI?
For some time now, the shopping.com comparison shopping site just hasn’t converted well for my own retail sites, or those of many of our clients and friends.
Shopping.com can provide great traffic to your site, no doubt. But quality has been lacking (I am talking about Australia’s shopping.com portal, but this may apply internationally as well?).
We use and recommend Getprice.com.au, myshopping.com.au and a few other sites depending on the vertical.
Now the reason for the Shopping.com traffic quality and poor conversion rate turned out to be the relationship they have with eBay. Basically, eBay display a lot of Shopping.com product ads across their site and this drives a lot of the Shopping.com traffic (in Australia at least) that you will receive.
And you guessed it, it converts terribly!
After a chat with they guys from The Nile last week I discovered that simply on request, Shopping.com can disable the eBay visibility component of your product listings!
So, if you have poor conversion from Shopping.com traffic, and you know your ads appear in eBay, contact a rep at shopping.com and get them turned off to try it out. You just might find Shopping.com starts to convert a whole let better…
