Today a project that I have been involved with takes a big first step.

Mark Freidin and I today launched

We are not making a big fanfare, and it will surely evolve, but we are happy to see it live.

We are excited by this industry, and in particular the growth that our industry has and is experiencing. is a site designed for online retailers. Those beginning their business online, those that have been selling for a while, and for the experienced too.

Over time as we add more content and functionality we want this site to be a hub of information for the growing community of online sellers in Australia, so I really encourage you to read, comment and contribute, and of course return and read again!

Thanks for checking it out.