About Me

Here are some things that you should know about me.

Nathan Huppatz

Founder, Author, Speaker
I am passionate about creating and growing digital businesses. Day to day I run a number of businesses that I co-founded including,

I also have an interest in some other great online businesses including, Hobby Detectors, Realestate Source and

I authored of the Australian version of 'Making Money on eBay for Dummies'.

In 2015, 2016 and 2018 I was included in "Inside Retail's Top 50 People in e-Commerce" and in 2016 awarded the individual Excellence Award at the RetailGlobal Internet Conference.

Like me to speak at your next event? Get in touch!


Things that I work on.

I speak about Online marketing, ecommerce, our business story and technologies.

I am advisor for a number of businesses offering strategic advice.

Looking for some eCommerce coaching? Benefit from my mistakes and success!


My thoughts.

eCommerce Speaker and Presenter

I love speaking about my 20 years experience in eCommerce, and regularly present at conferences and workshops and events. Most conferences have invited me back again and again. Some of my presentation work includes: Retail Global Presented more than 30 times over 10 years, including workshop facilitation, keynote and educational presentations) Online Retailer Presented over […]

So When is Amazon really coming to Australia?

There has been a flurry of online discussion in facebook groups and blogs over the last day or two about Amazon coming to Australia, thanks to this article in the AFR : Amazon delays Australian Launch to September to include fresh goods¬†(Select first article) There are a number of quotes and claims in the article. […]

What is ‘luck’ in business? Do you make your own luck?

I have been thinking about this on an off for a while. How do you reconcile good fortune, or ‘luck’ in a business and it’s success (or failure!)? In all the businesses I have been directly involved with, in ether setting up and growing, or being a contributor to, there always seems to be an […]

What does your brand promise, and do your customers really care?

I just read an interesting article from Justin at Vinomofo about building a tribe and attracting ‘supercustomers’, who love your brand/product and what you stand for. It is a great article and something that every business owner needs to think about. Even if you are small. Read it, and understand it! I don’t think that […]

Google Analytics 101 – Helpful links and notes

Hi there, If you found this post, you are either looking for some cool custom reports to improve your Google Analytics use, or you found this page from a presentation that I have done. Custom reports I found mostly on the excellent blog form Avinash Kaushik¬†– Go read it! Either way,enjoy! (log in to your […]

Maxmind minFraud Discount Code (save 20%) – and help prevent online fraud!

We have been using the Maxmind minFraud service for a long time now, over 10 years. It is a cheap and effective service in preventing online fraud (costs as little as 1/2 cent per order to screen for fraud). In the early days we built our own modules to use their API and screen web […]