NathanHuppatz.com My name is Nathan Huppatz.

I make my living in online retail, consulting and some web development. I love the e-commerce space.

This blog is a collection of a few random thoughts, opinions and stories from my work life..

02 April 2014 ~ 1 Comment

What is ‘luck’ in business? Do you make your own luck?

I have been thinking about this on an off for a while. How do you reconcile good fortune, or ‘luck’ in a business and it’s success (or failure!)? In all the businesses I have been directly involved with, in ether setting up and growing, or being a contributor to, there always seems to be an […]

17 March 2014 ~ 1 Comment

What does your brand promise, and do your customers really care?

I just read an interesting article from Justin at Vinomofo about building a tribe and attracting ‘supercustomers’, who love your brand/product and what you stand for. It is a great article and something that every business owner needs to think about. Even if you are small. Read it, and understand it! I don’t think that […]

31 May 2013 ~ 0 Comments

Google Analytics 101 – Helpful links and notes

Hi there, If you found this post, you are either looking for some cool custom reports to improve your Google Analytics use, or you found this page from a presentation that I have done. Custom reports I found mostly on the excellent blog form Avinash Kaushik – Go read it! Either way,enjoy! (log in to your […]

10 January 2013 ~ 0 Comments

Maxmind minFraud Discount Code (save 20%) – and help prevent online fraud!

We have been using the Maxmind minFraud service for a long time now, over 10 years. It is a cheap and effective service in preventing online fraud (costs as little as 1/2 cent per order to screen for fraud). In the early days we built our own modules to use their API and screen web […]

21 November 2012 ~ 1 Comment

My thoughts on Click Frenzy 2012

Well, it was an interesting evening following the events of Click Frenzy last night. I was keen to see how much traffic they got, and it was obviously lots (2 million visitors?). Enough to bring their site to it’s knees in seconds. I do feel for Grant and the guys at ClickFrenzy, and for the […]

25 July 2012 ~ 0 Comments

Spend A Day With Internet Retailing Masters (and learn a thing or two!)

Been a while since I posted anything. But that is only because business has been busy, which is a good thing! I thought I would highlight a small event coming up called “Spend A Day With Internet Retailing Masters!” organised by a good friend of mine (and co-founder of Internetretailing.com.au) Mark Freidin. On Thursday 2nd August […]

07 March 2012 ~ 0 Comments

Sorry, we don’t sell to online retailers.

Went to the Melbourne Toy, Hobby and Nursery Fair this morning. It has been a long time since I have been to an trade expo like this, and brought back some memories of doing this for our previous online business Tacklemania which we sold over a year ago now. I took 2 of my eCommerce […]

16 November 2011 ~ 0 Comments

Making money on eBay for Dummies is now on sale…

It feels a little strange to finally see my book in the wild (yes, Making money on eBay for Dummies is now on sale!). I first spotted it online at Booktopia for pre-order. Wierd feeling! It was a long time in the making, and should be on shelves of bookstores in early December. So if […]

18 July 2011 ~ 1 Comment

How to run a business, have a family and write a book at the same time.

Don’t let me fool you, the title of this post makes it sound like it is all possible. Well, maybe it is. But there are a few reasons  it has taken me so long to post an update on my blog, and the heading says it all. It has been a long, active year. Financial […]

27 August 2010 ~ 0 Comments

Melbourne Magento User Group catch up

The Melbourne Magento user group (organised by our friends at Fontis) is meeting again, on September 14th, 2010. This time it is an information event, designed for developers/agencies, clients and those people interested in the platform to catch up and chat. As Magento Developers and consultants it is always nice to meet people interested in […]

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